The offers system in Ghost allows you to convert more paid customers by offering shareable discounts to your audience.
![](png/offers-in-ghost-3-1.png)
Creating an offer
The offers page appears in Ghost Admin when you have an active Stripe connection in place.
Offers can be created for any plan or tier, using a percentage or dollar discount amount. Discounts can be applied once, over multiple months, or forever.
![](png/create-an-offer-in-ghost-1.png)
Each offer has customizable messaging, including a name, description, coupon and custom URL.
Sharing offers
Each offer has a custom URL which can be shared anywhere. When a visitor clicks an offer URL, they will land on your website with Portal displaying the offer.
![](png/offer-portal-ghost-1.png)
It's possible to share your offer with your audience in lots of different ways:
- Include a link to your offer in a newsletter sent to your free audience, or a segment of your audience, using an email call to action card.
- Mention your offer link in a podcast episode
- Share your offer link on other platforms or social media
- Add an offer link to your homepage for a limited time
- Work with partners by creating custom offers for them to share with their audience, using an offer code with their first name.
![](png/offer-codes.png)
Discover how many times offers have been redeemed from the offers page, or archive page:
![](png/offer-redemptions.png)
Archiving offers
All offers can be archived and reactivated at any time. Archiving an offer makes sure it is no longer available, and moves the offer to the archived folder.
![](png/cleanshot-2021-10-21-at-18.07.44%402x.png)
Further reading
To learn more about discounting strategies, such as how to price your offers and how to balance conversion rates with retention, check out these insightful resources:
![](jpg/ahmad-dirini-f7sive0fwig-unsplash.jpg)